Developers Focus On Analytics To Facilitate Advertising Accountability

Developers Focus On Analytics To Facilitate Advertising Accountability

03-Apr-2008

With a real need for accountability in today’s competitive market, corporate clients require a greater level of monitoring for their advertising campaigns. To facilitate this, Logged On Group have focused a team in the Cebu office on integrating Analytics into websites, online marketing campaigns and email campaigns.

“Gone are the days you can just throw a couple of hundred thousand at an advertising campaign and hope for the best – Marketing these days must be targeted, measurable and those involved must be accountable” Said Loggedon Group Chairman and Business Analyst, Michael Burdette.

Contrary to what web marketing companies will tell you, implementing Analytics is more than just inserting some code at the bottom of your page – pages, links, buttons and javascript actions can all be tagged and measured, as can emails.

With the expertise of their development team, Loggedon Group can provide the most sophisticated tracking available for websites, email campaigns and online advertising.